Taranis Platform

User-Centered | Bringing high tech products to a-thousand-year old industry
In the Taranis products, my main focus is how the users will adapt to the new technology, to make it easy for them to understand, and gain as much from it.
The target of all users is to increase the farm's yield and to reduce crop loss. This is done by spraying and fertilizing the right amount of material at the right time. To achieve this, the users receive insights from different technologies on the system.
My job is to make this information accessible and easy to use.

Visit the Taranis Website
Role: Product Managing, UX, Product Design, Branding and Creative Direction
Date: 2015 - Today
Company: Freelance/Self Employed
Taranis Director of UX & Design

The case for Satellite Images
The Taranis platform shows satellite images to monitor the fields' status. The system shows not only the photographed image but also different algorithms that interpret the images wavelength to see more insights about the field, like vegetation level, ground temperature and more. The main challenge in this feature was to allow users to see the satellite images on the map, browse between the different algorithms and compare different dates to receive the best insights and make decisions about the field.

UX, Layout, Wireframes and Product Design
Drag the handler to see the UX Wireframes | Product Design

To see a satellite image on the map, the user just has to turn the "Satellite images" toggle on and select which image they want to see. By default, users see the most interesting image algorithm for the farmer, NDVI (Vegetation index) but users can change the algorithm. Users can also compare this image to any other on the system by using the "Split screen" button.

The case for Aerial Imagery tagging
On the Taranis platform, users can see aerial images of their farms. On the images, they can tag any threat they fing(insects, diseases, etc.). Users can then see on the dashboard the distribution of each threat in the farm.

UX, Layout, Wireframes and Product Design
Drag the handler to see the UX Wireframes | Product Design

The tagging process
Users can tag threats and phenomenon on the image.

#1 | Users Spots a phenomena and recognizes the cause

#2 | Tags the phenomena

#3 | Enters the tag to add the insect that causes it

#4 | Adds the insect to the tag

#5 | User finishes the tag

#6 | The tag has both a phenomena and its cause